If I was not writing software for a living I am not sure what I would be doing, but it would not be sales. Having spent some time with friends shopping at car dealerships recently I shudder to think that in the process of promoting my own business I might somehow be associated with the underhanded hard-sell stigma often stereotypically associated with car sales. And though stereotypical it may be, the "what can I do to get you to buy a car you neither need nor can afford" pitch is indeed prevalent on a new car lot.  With this hopefully avoidable possiblility in mind I set out to market my buisiness in the same way I set out to tackle a complex programming challenge: break it down to  manageable pieces then address each in turn.